If this feels like a dream, stay with us.

This January, plant-based sushi bends reality, floating a little higher, crunching a little louder, and tasting way better than it should.

Veganuary runs January 5–February 1, with weekly vegan specials that feel imagined… but are very real.

How This Works

All month long, our vegan rolls are getting the spotlight they deserve, and they’re showing off.

Each week unlocks a different roll, a different vibe, a different little reality bend.

Try one, try all, follow your cravings, or let the universe decide.

There’s no wrong way to move through this dream.

The Specials

Week 1 · Jan 5–11

Cowgirl - $5

Week 2 · Jan 12–18

Thai Hippie - $5

Week 3 · Jan 19–25

Crunchy Cabbage -  $5

Week 4 · Jan 26–Feb 1

All Vegan Maki -  30% Off

Why Vegan Sushi Feels a Little Surreal

Because it flips expectations in the nicest way.

Because plants shouldn’t taste this indulgent…

but somehow, here we are.

Because being mindful feels easy when it’s this delicious.

At Blue, we like bending the rules if it means making sushi more creative, more inclusive, and more fun for everyone.

Simple as that.

Find Your Veganuary Dream

Not sure where to start?

Let your vibe lead the way.

Take our quick Veganuary quiz and drop into the dream state that fits you best — wild, chill, crunchy, or all of the above.

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